In order to survive and keep competitive in event industry, it is wise to be self-educate and always be on the latest. Following on what is typical might not work anymore. Staying on trends or better yet, offering up-to-date options to your customers will keep you at the top of their event management list.
Here are a few trendy even management recommendations that might work today.
Facebook Live Streaming
Introducing the new ways to create, share and discover Live video on Facebook. The time Facebook Live has been launched last summer to public, the people around the world surprised the capable features of connecting and interacting with each other using live video.
This allows you to broadcast live on Facebook with just your smartphone up to 90 minutes. Whether what region the events held from, either US, UK, Beirut events, people around the world can able to witness. After the broadcast ends, a recorded video automatically available in your stream and even adjust viewing permissions.
Facebook Live will play a big role to any kind of events. You can use it in opening ceremonies, keynotes, attendee interviews, or any other on-the-spot video. As fun and entertaining as Facebook Live is, it should never be used for anything that would harm your credibility.
Facebook events are the perfect way to get users’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. This means you can keep your audience in the know without doing much leg work.
Facebook allows you to add co-hosts to your event. Your co-hosts are able to edit the event and add it to their calendar so they can promote it too. Your co-hosts can be Facebook friends or other pages you admin.
Data will be used to customize offerings and sessions, analyze ideal locations, and sell more tickets. It’s already helping savvy event planners cut costs in advertising by finding their target audience through actions and activities people are posting about. Personalization continues to play a large role in targeted landing pages. These will also increase in number and event planners will coordinate with marketers to construct individualized landing pages based on action history.
The Facebook Pixel is also helping planners re-target visitors to their website for a more customized approach to marketing. The ability to recognize a warm lead, one that has shown interest before through a visit or a click, will increase attendance and help event planners conduct virtual one-on-one type marketing to visitors.
Email marketing is a strong tool for increasing attendance and event planners are using it to create a much more personalized marketing campaign based on past activity and data. Blanket emails, one-size-fits-all, will put you at a disadvantage in today’s personalized environment. Drip campaigns based on activity are slowly becoming the norm and emails will continue to be shaped by potential attendee activity on a more regular basis using triggers. Did the potential attendee just visit the event site or pose a question on social media? If you don’t know yet, you will have access to this information shortly.
Today’s event software is sophisticated enough to present registration options based on the type of attendee registering. This trend in customization of the registration process will continue. Look for ways to fine-tune the offer based on attendee type, including additional discounts, activities, and content based on type and activity history. In the future, these factors could also be used to unlock mystery items much the same way games and sites use Easter eggs for added interest.
There are so many aspects of events management should established. Your long-term success in event planning will be based on the experience together with satisfying services that you bring to your clients. That means, if you’re thinking about starting an event management venture, you should have a strong grasp as to what the present event management trends and make sure you have some solid skills as a whole.